Do you need to sell your house in record time?

 

Home staging and a good pricing strategy are factors that can speed up the sales process

A potential buyer enters a real estate portal. See a photo of a living room with antique furniture, a dusty rug, and curtains that kill the light. It passes by. If the image shows a bright space, modern furniture and cozy tones, it will probably stop. An image is worth a thousand words and, in the real estate sector, if possible, even more. Discover keys such as home staging , which improves the appearance of a home, to streamline the sale process . And there are more tricks.

 

With this technique, you can sell a property eight months earlier than it would take without making arrangements, according to the Home Staging Association of Spain (AHSE). Most of the time, a set-up that provides light and generates a feeling of spaciousness is sufficient. "We can go from the simple, like changing cushions and curtains or adding props furniture and combining them with the originals, to more elaborate formulas such as painting or doing some reform," explains Clementina Chereguini, of The House Home Staging.

"A technique allows selling a property eight months earlier than it would take without arrangements"

Then, a quality photo shoot is done. Objective: seduce the potential buyer in no more than two minutes, the key time for that first impression. How much does the set-up cost? "From € 300 in a furnished house to € 1,200 if you have to fill it with all the basic furniture that creates a feeling of nest, of home," says Chereguini. Thanks to home staging, the house can be sold between 5 and 10% above what was planned, according to the AHSE association.

 

Sales strategy

The price of the property is also essential to sell quickly. You have to fix it realistically: a third with a terrace is not the same as an interior basement. The most willing buyers appear in the first weeks, when the home is new to the market. At an appropriate price, we will receive formal purchase offers. From the first month, attention will start to drop, our apartment will be left behind in the pages of real estate portals and buyers will look for the latest offers.